Tated Raj

24, Founder, TaTed


24, Founder, TaTed

The Story Behind The Brand:

Hi Everyone,

My name is Raj Tated, founder "TaTed", it all started when I was travelling to Tokyo,Japan. A friend of mine who has a different feet was not able to buy a pair of shoes which he liked from one of the an established brand on Ginza Street, the shop manager of that particular brand told us to visit a custom bespoke shoe store, and we took his advice and went to the store only to find out that custom handcrafted shoes cost $500++ which was out of reach for millenials like me and my friend,

I came back to India, and bootstrapped "TaTed" with the help of my father and brother, I would request you to support us for our first mass production on Indiegogo, from our shoe to shoe box along with your "Gold Signature" on the box everything is handcrafted by the artisans whose fourth generation is not into handcrafting shoe,

And it doesn't end out here, for every pair you buy we provide a pair of shoes to a child in need through our initiative "Own A Pair, Give A Pair", I have my story behind it which you can check on our Indiegogo Campaign, Inspired by "Tom Shoes" ,

My brother and I also wanted to give back and spread smiles, so this is our story,

It took us more than 6 months to handcrafte shoes considering "The Generation X & Millenials" for which we collaborated with An International Filmaker, Social Media Influencers, Models to design our Indiegogo Collection.

Please ask me all your questions here, I would be more than happy to answer all of them.

-Tated Raj


  • Post Graduation

  • GFMB From S.P.Jain Institute Of Management