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We are Freshly Styl'd, and we are creating a buzz in NYC with that fallalery aka junk jewelry! #AMA

Freshly Styl'd
Feb 9, 2018

We got influencers hitting us up big & small and will be featured in a few magazines coming up later this year. We are Freshly Styl'd a bunch of millennials in NYC selling costume jewelry that matches any & everyone's style. We are style junkies by nature & fashionista by profession. Ask us anything!

www.freshlystyld.com

www.instagram.com/freshlystyld

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Conversation (63)

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What does your creative process look like for coming up with new designs and collections?

Feb 16, 5:34PM EST0

How do you strike a balance between quality and price?

Feb 16, 4:22PM EST0

How do you stay fresh? How do you avoid running out of ideas, and stay creative?

Feb 15, 6:36PM EST0

Would you ever collaborate with other online retailers? Or perhaps with ecommerce giants like Amazon?

Feb 14, 5:56AM EST0

We would try to stay away from the big guys as long as possible. Just because we want to be unique and want to serve our customers outright. Obviously, if our demand does begin to overwhelm us we will have to then possibly outsource some of our work load. Hopefully, we can handle it all the way. 

Feb 14, 6:15PM EST0

What's your personal taste like on jewelry? Would you wear what you're selling?

Feb 13, 11:53PM EST0

We wouldn't be selling it if we wouldn't wear it. 

We believe all our pieces are items you can see the casual person or the busy 9 to 5 individual. We stand by all of our items. 

Our taste varies between trendy, chic, boho, & artsy. We usually are a combination of good days and just feel like one on other days. 

Feb 14, 6:11PM EST0

What are your thoughts about Kanye West’s fashion sense - trendy and current or simply overrated?

Feb 12, 8:23PM EST0

I feel it's a hit or miss when it comes to West. 

Why? 

We feel the majority of his items are well suited for the homeless collection while some of the others were world changing. 

Case in point the Yeezy Boost 350 opened a new landscape to designing sneakers with tubular soles. You can see Adidas made a bunch and other brands have also. 

He's definitely in his own creative bubble for sure. 

It's really a toss-up between trendy & overrated for us. 

Feb 14, 6:06PM EST0

Do you think the excessive bling and diamonds we saw especially worn by hiphop artists like Missy Elliot back in the late 90’s and early 2000’s is a trend that’s set to come back in the near future?

Feb 12, 4:21PM EST0

Oh yes, we definitely believe it'll come back. A lot of the times the vintage styles come back and are just recycled with modern day looks. Especially the gaudy & overaccessorize pieces. They were staples & made a person stand out. It's always about defining your look for us. 

Feb 14, 6:02PM EST0

What can you say about overpriced fashion products especially when it comes to sneakers in the resale market?

Feb 12, 10:09AM EST0

It's not to our personal taste but there's a market for everything. Obviously, accessories can be parted a million different ways in a multitude of avenues. In all honesty, it's all about how you procure the items. If your able to get these unique & rare items at extremely low cost reselling them isn't the problem. The main issue is figuring out what's real or not especially if you're not familiar with this area or aren't buying them physically. I'd say the sneaker market is very good as you'll always find lovers especially when new sneakers or limited editions are rolling out. 

Feb 14, 6:00PM EST0

How do you connect to the influencers online? Do you approach them directly with your product line or do you send newsletters/mails etc? What's the process like?

Feb 10, 6:30AM EST0

We do reach out to influencers online.

Whether it's facebook or instagram. 

We usually write them a message saying we'd like to work with them and show them our stuff. Basically trying to bridge a gap. We have products that fit your style & you have a style that fits our products. It's usually a win-win situation because who doesn't like free products most of the time. 

Last edited @ Feb 10, 9:57AM EST.
Feb 10, 9:56AM EST0

Who do you think is the most fashionably influential person/celebrity in the entertainment world and why?

Feb 10, 3:08AM EST0

I would say there are so many styles & personalities in fashion to mention. 

I would say it all depends on what type of style your referring too. 

The styles we like thus far come from Bella Hadid & Rihanna. 

Bella has brought back the denim vibe down to Ksenia Schnaider remaking a denim line in appreciation of Bella. Her style is unique and she tries to combine trendy & vintage in her outfits. 

Rihanna look is more star studded but uncoventional in its own light. She is known for trying different things & different styles. Fashion is very risky and its all about stepping outside your comfort zone. Both of these ladies happen to embody that. I think their unique perspective have helped some new styles come into existence. 

Feb 10, 9:55AM EST0

How can one start an online fashion store if they are good at creating fashion pieces like bags and they want to sell them online?

Feb 8, 8:05PM EST0

Well I would first ask the person is their a specific niche with the piece they make? 

For example, someone who made handmade bracelets & necklaces out of semi-precious stones or gemstones. That is very SPECIFIC and easier to target an audience looking for those items and only interested in those items. In comparison to someone who just is targeting only jewelry lovers. Basically know who your audience is first & who your trying to target. I feel that was the hardest bridge for us to cross starting FS'D. 

Feb 10, 9:44AM EST0

How do you plan to boost online rankings for your fashion website?

Feb 7, 10:57PM EST0

Well it's definitely not an easy task. Especially in the realm of multi-million dollar companies that can afford to pump 100's of dollars on a daily in marketing funds vs a smaller operation like ourselves. I think it's all about organically making that connection in the right light with the right crowd. So how are we trying to trying to do this?

1. Facebook Marketing 

2. Reddit post in our related areas

3. Doing pop-up shops in NYC.

4. Working with more influencers, bloggers & individuals in our area. 

5. Getting featured on magazines & press.

6. Getting out their via word of mouth or referrals. 

7. Adwords/ Ranking up in SEO in our topics. 

Feb 10, 9:40AM EST0

What is your process for creating the jewelry pieces?

Feb 6, 3:00PM EST0

Well we get our items manufactured for us overseas. Either we usually come up with a mock draft of what we want or we usually choose from our manufacturer catalog & pick pieces that fit our theme. 

Feb 10, 9:30AM EST0

Where do you see your business in next one, three and five years?

Feb 6, 11:28AM EST0

By 2019 FSD we will have continued to gather an engaged audience and a stronger foothold in our niche of curated fashion accessories collections. 

Three years out we hope to have duplicated our model of success to other fashion business ventures. While securing these subsequent project under the Freshly Styl'd brand.

And by fives years we should be on our way as serving as an incubator for fashion design talent and collaborate with more established designers on collection for Freshly Styl'd. This vision for the future might also include a venture into a brick-and-mortar presence, and collaboration with brands that primarily operate as an in-store channel.  

Feb 9, 11:36PM EST0

How do you decide what kind of material work well together for a particular jewelry design, and which ones do not?

Feb 6, 10:57AM EST0

There's no hard and fast rule on what materials won't pair well, what we instead look for are pieces that meld well and are nicely done. Any two designers rendering of satin and gold will likely produce pretty different final products. 

At FSD we curate for pieces that marry materials in a harmony. These are the kinds of accessories that bring a certain energy of uniqueness, make a statement, or are playful etc. 

Feb 9, 11:06PM EST0

What does a typical day look like for at Freshly Styl'd?

Feb 6, 9:14AM EST0

This would depend on one's role. We don't really have titles here but certainly specialized skill sets that lend themselves better to tasks that fit the many moving parts of a fashion accessories business. 

As lean and young company individuals on the FSD team can wear multiple hats and operate in different capacities. I'm a Creative. As such I do some procuring, some outreach to designers and stylist and write some copy. 

But I also hop on social media to interact with our audience from time to time. I get to be creative at FSD every day and that's awesome. 

Feb 9, 11:01PM EST0

Tell us about your design style. What makes your collections unique in the industry?

Feb 6, 8:48AM EST0

Our perspective is what makes us unique. As a team, our origins span the globe and the spectrum of human experience. From humble and hyperlocal to foreign and extravagant. 

These contradicting things marry to inform our aesthetic. Coincidently our process for curating a collection of accessories or selecting the designers we choose to work with also reflects the vast influences of the city we come from. 

Its very meta in the sense of a mix of cultures and influences coming together in a very culturally mixed city, both ultimately result in something that is wholly new. 

Feb 9, 10:53PM EST1

How did you come up with the name for your company?

Feb 6, 8:08AM EST0

That's a great question. Coming up with the name didn't take long. We wanted something that evoked what we do. 

We liked the 'fresh' in Freshly Styl'd for a few reasons, being that we wanted to refresh or offer an update on what you might find from other fast fashion or department stores. And fresh in the sense of colloquial hip-hop culture. 

We're from New York, which many accept as the birthplace of hip-hop, in our community to be fresh is always a good thing. 

And Styl'd is the service of what we offer and why we got started. The people who work on FSD are the ones in their friend group who always get asked about what they're wearing and where their accessories can be found. Styling, or curating what to wear was something that we were already doing. 

As such Freshly Styl'd was born. 

Feb 9, 10:46PM EST0

You seem to draw inspiration from trendy and chic fashion trends, what draws you to this?

Feb 6, 5:29AM EST0

What draws us to seek out the chic is the same thing that draws anyone to a trend. People will elevate things that are good, mostly, and they catch on like wildfire. A good trend is accessible and easily duplicated. 

If statement hoop earrings are making women who wear them feel beautiful and we curate a collection of pieces that are affordable, unique and flattering that's our way of participating. 

Trends also locate us and say a lot about personal style. It says 'I'm in the know' or comfortable enough in your own style to rock something every other guy is wearing but make it look especially good on me. 

Feb 9, 10:38PM EST0

What role do you think social media plays in fashion today?

Feb 6, 1:19AM EST0

Social media plays a tremendous role in not only our industry but most any other. 

We are a visual culture and platforms like Instagram, Pinterest, and Facebook play into this where Twitter touches on the instantaneousness we have come to expect information or to interact.  Fashion's medium is especially visual and we're constantly fed beautiful, polished images. 

I think for brands the challenge of social is having a genuine interaction with your audience and standing out above the clutter. If you can do these things as a fashion brand you're on the way to mastering social media. With these, the numbers, and clout will come. 

By the way, we're @freshlystyld on every platform :)

Feb 9, 10:30PM EST0